[Note: This post was made possible by an idea hatched by my friend and colleague Nancy Settle-Murphy when we worked together on a recent post about the 2013 Red Sox "Road to Redemption." NSM provided editorial insight on this post as well, and provides a ton of insight about how people and organizations work together at guidedinsights.com.]
By day, I've been (as usual) thinking about SharePoint and other collaboration technologies, and how businesses solve problems and create value by effectively using them.
However, by night, the Boston Red Sox have been on an entertaining run through the Major League Baseball playoffs, so I've been spending time wrapping up the baseball season by watching the Sox create some magic moments in October, frequently late into the night.
With that in mind, let's explore the junction between SharePoint and baseball via metaphor:
Baseball
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SharePoint
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Commonality
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Infielders
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Lines of Business (LOB*)
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Closest to action (home plate = where revenue is generated)
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Outfielders
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Information Technology (IT)
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Last line of defense but still critical, constrained (fences = budgets)
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Catcher
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Human Resources
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Calls signals, captain of defense (positioning fielders = organizational development and training)
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* -- for purposes of this blog post, LOB means "Line of Business," not "[Runners] Left on Base" as in baseball.
The key risks for a business trying to collaborate with too many infielders (LOB), not enough outfielders (IT): chaos/Babel, security risk (e.g., of sensitive data being shared ad hoc via unsafe collab, like personal DropBox or SkyDrive, or just e-mailed), operational risk (no service-level agreements, or SLAs, for collaboration technologies, so they may not be available when we need them).
The key risk for a business trying to collaborate with too many outfielders (IT), and no infielders (LOB): a well-governed wasteland that is so secure and well-ordered that no one goes there.
In baseball, the fun part comes when balls that are into the gaps between the infielders and outfielders (with apologies to Crash Davis):
- the bloop,
- the gork,
- the Texas leaguer,
- the bleeder,
- the dying quail,
- the ball hit into "no man's land" that falls between the infield and the outfield.
Depending on how it's played, it can turn into a great play:
an error, or just a hit that falls between the fielders ("I thought you had it")
In SharePoint, there is a rough equivalent: gaps between the business users of the real-world technology and the IT organization responsible for its infrastructure/technical governance. We fill these gaps with operational governance, a set of conventions and norms that answer questions like: Who is allowed to create new sites? Who
decides whether we can federate or share content with external parties? Who decides on the interface/navigation? Who decides who has access to which content? Who creates expiration dates for content? Who can set alerts?
There's no magical formula or golden ratio in business collaboration technologies akin to the "shift" that teams use against David Ortiz, but there are some prescriptions/strategies I can offer:
- Norms/rules: a convention in baseball is that a ball hit in the air between an infielder and an outfielder belongs to the infielder until an outfielder "calls him off". Make sure that your organization has a default, agreed-upon, norm (similar) -- e.g., site administration rights can be delegated to a manager in LOB if (a) trained (document this) and (b) pproved by LOB leadership. IT administrates/ratifies based on (a) and (b), but LOB approves.
- [I'll steal a concept from softball here:] a tenth "short" fielder or "extra player" typically positioned between the infielders and outfielders, who catches those in-between hits that would otherwise land between infield and outfield. Some examples of these "short fielders" to catch the "in-betweens" are:
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A Business Analyst who reports to IT, works as concierge to LOB
- A separate Organizational Development lead who reports to HR or an executive/officer, to bridge gaps and perform "shuttle diplomacy" between IT & LOB. I recently met a client with the title: Executive Director or Organizational
& Systems Development -- it really shows a high level of commitment to cross-functional collaboration on his employer's part.
- Corporate Facilities. Especially in large, distributed organizations, the Facilities organizations can be highly attuned to not just *where* people work, but also *how* they work. Organizations such as New Ways of Working http://www.newwow.net/about-us have great resources to help organizations bridge these gaps.
In summary: To paraphrase John Cougar Mellencamp, "It's a sad, sad, sad, sad [# of sads?] feeling when you're living on those in-betweens." Have a plan for the "in-betweens" that involves both norms (to make the easy stuff as automatic as possible) and humans (to intervene and work across the field of business) to accelerate and optimize your collaboration technologies.
Happy collaborating, and GO SOX!
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