Echoes of Enterprise 2.0, Part 1: Don't Re-Tweet the Revolution

Among the highlights of this year’s Enterprise 2.0 Conference in Boston were the keynote presentations.  The keynotes are always a high point of the conference, and this year’s were remarkable because of the size, complexity, and sophistication of the organizations represented (e.g., Microsoft, Deutche Bank, Eli Lilly, Cisco, Avaya, etc.) , and the expertise of the presenters themselves.

One presentation I found compelling was that of John Stepper, a Managing Director at Deutsche Bank.  John’s theme was “Stop Evangelizing, Start Doing,” and he echoed a central theme of this year’s conference:  BUSINESS VALUE.

One of the sub-themes that resonated with me was the business challenge: “Help me get through compliance,” a common lament of workers in organizations with strict compliance requirements. Compliance adds cost, time, and hassle to many business processes, often because workers aren’t aware of what the compliance group needs from them.  Not surprisingly, this theme has a corollary from compliance workers:  “Help us avoid surprises.”

Social computing at Deutsche Bank transformed compliance processes by making them more transparent, resulting in:

• simpler processes (internal “customers” can help refine processes that they can see and understand), and
• better-qualified projects (with compliance requirements and processes highly visible, higher quality submissions were received, resulting in a reduction of costly iteration/re-submission).

In providing this and other examples of the commercial benefit of social technology within Deutsche Bank, John showed real business transformation and encouraged the audience to seek similar opportunities within their own organization.  Rather than working from a script of best practices, seek out high-value opportunities that are relevant to you.  Or, as he more succinctly put it: 

“Don’t just re-tweet the revolution – start your own.  Change the work!”

[of course, like 50 people in attendance re-tweeted this pithy remark, some more ironically than others]

One additional note on form:  John also benefited from a slide deck that was as simple as it was beautiful, rooted in the Presentation Zen philosophy.  I'll post or tweet a link if I see the deck posted.

Comments

[Johnstepper]

Thanks, Mike. I'm glad you liked the talk.

Funny you mentioned the slides and Presentation Zen. I'm a big fan of Garr Reynolds books and of Nancy Duarte's "Resonate."

Here's a link to conference videos, which are mostly narrated slide decks.

http://www.informationweek.com/thebrainyard/e2-boston-2011

I particularly liked starting off a business talk with a photo of sad cheerleaders :-)

[Mike Gil]

Thanks for dropping by, John. We chatted in the hallway outside a session, and you mentioned PZ, of which I'm a big fan as well. Thanks for the link, too, and I'll look into Nancy Duarte's work.

Nice curve ball -- no one expects sad cheerleaders from a banker! :-)

Hope to see you at future #e2conf!